Contemporary advertising / William F. Arens |
Arens, William F. |
Nakladatelské údaje: Boston : McGraw-Hill, 2006 |
Rozsah: 614 p. : col. ill. |
Edice: McGraw-Hill/Irwin series in marketing |
ISBN: 978-0-07-296472-1 |
Věcné téma: Media |
Klíčová slova: Advertising |
Anotace: Zdroj anotace: |