Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch |
Belch, George E., 1951- |
Další původce: Belch, Michael A. |
Boston McGraw-Hill Irwin 2009 |
Rozsah: 838 p. : col. ill. |
ISBN: 978-0-07-128440-0 |
Věcné téma: Media |
Klíčová slova: Advertising, Sales promotion, Communication in marketing |
Anotace: Zdroj anotace: |