Skip to main content

Work detail

0 hodnocení čtenářů


List of literature

ISBN: 978-0-470-41097-4
Agentura, která vytvořila originální záznam: ABD175
Jazyk katalogizace: cze
Autor: Weber, Larry
Kód role: autor
Hl. název: Marketing to the social web :
Další názvové informace: how digital customer communities build your business /
Údaj o odpovědnosti atd.: Larry Weber
Označení vydání: 2nd ed.
Místo vydání: Hoboken :
Jméno nakladatele: John Wiley & Sons,
Datum vzniku (*): 2009
Rozsah: 246 p.
Text form. poznámky: The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does facebook matter? (to marketers) -- Living and working in web 4.0 (it's right around the corner)
Téma (záhlaví): Media
Zdroj hesla nebo výrazu: czenas
Uživatelská klíčová slova: Internet marketing ; Online social networks

Items overview

Location Location mark Inc. number State Where
Library M 191 12464 Dostupné
Library M 202 12666 Dostupné
Library M 203 12667 Dostupné
Location Total Unavailable Absence Presence Where
Library 3 0 3 0


No posts
To add comments, please login.