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Agentura, která vytvořila originální záznam: ABD175
Jazyk katalogizace: cze
Kód země entity: Česko
Autor: Murad, Salim
Kód role: autor
Hl. název: Reader Advertising and Society.
Číslo části/sekce díla: Part 1 /
Údaj o odpovědnosti atd.: Salim Murad
Místo vydání: Praha :
Jméno nakladatele: NYU Prague,
Datum vzniku (*): 2013
Rozsah: unpaged
Text form. poznámky: Leslie D, A. 1995): Global Scan: The Globalization of Advertising Agencies, Concepts, and Campaigns. Economic Geography, Vol. 71, No. 4 (Oct., 1995), Clark University. (pp. 402 - 426) -- Frith, K. T.; Mueller, B. (2010): International Advertising and Globalization; Advertising and Culture; Advertising and Economic Issues. In: Advertising and Societies. Global Issues. Peter Lang Publishing. New York. 2nd ed. (pp. 1 - 51) -- de Mooij, M. (2010): Global Marketing and Advertising - Understanding Cultural Paradoxes, Sage, Thousand Oaks. (pp. 48-49) -- Sklair, L. (2002): Globalization, Capitalism and its alternatives, New York, Oxford University Press. (pp. 180-207 and pp. 222-243) -- O´Barr, W. M (2006): Advertising Christmas. Advertising & Society Review 7:3. The Advertising Educational Foundation. (22 pages) -- Bauman Zygmund: The meaning of work: producing the work ethic; From the work ethic to the aesthetic of consumption. Bauman, Z. (2005): Work, consumerism and the new poor, Maidenhead, New York, Open University Press, McGraw-Hill Education, McGraw-Hill House, Two Penn Plaza. (pp. 5 - 42) -- Večerník, J.: The Pervasive Consumer Society. In. Czech Society in the 2000s: a report on socio-economic policies and structures. Academia, Praha. (pp. 198-215) -- Sennet Richard: Consuming Politics In.: Sennet, R. (2006): The Culture of the New Capitalism, Yale University Press, New Haven and London. (pp. 131-178) -- Cohen, R, ; Kennedy, P.( 2000): Consuming Culture In.: Cohen, R, ; Kennedy, P: Global Sociology. Palgrave. Houndmills and New York. (pp. 230 - 247) -- Small Rachel: Buying In: The Rise of Malls in the Czech Republic. The New Presence. Autumn 2011. Publisher MUDr. Martin Jan Stránský. Praha. (pp. 120 - 128) -- Berdahl Daphne: ?(N)Ostalgie' for the Present: Memory, Longing, and East German Things. Ethnos, Vol. 64:2, 1999. Routledge, Taylor & Francis Ltd.. pp. 192 - 211. -- Berdahl, D. Where the World Ended: Re-Unification and Identity in the German Borderland. Berkeley, Los Angeles and London: University of California Press, 1999. ISBN 0-520-21477-3 (Borderlands - The Afterlife of the Wall, pp. 167-183) -- Luthar Breda: Remembering socialism: On desire, consumption and surveillance. Journal of Consumer Culture. Sage Publications 2006. 6. (pp. 229 - 259) -- Cooke P. (2004): Ostalgie´s Not What it Used to Be. - the German Television GDR Craze of 2003. In. German Politics and Society, Vol. 22, No. 4. Winter 2004 (pp. 134 - 150) -- Merkel, I. (2011): Alternative Rationalities, Strange Dreams, Absurd Utopias: On Socialist Advertising and Market Research. In: Socialist Modern. East German Everyday Culture and Politics. The University of Michigan Press. Ann Arbor. (pp. 323 - 344) -- Schroeder J, E. (2005): The artist and the brand. European Journal of Marketing. Vol. 39. No 11/ 12 2005. Emerald Group Publishing Limited pp. 1291 - 1305. -- O´Barr, W. M (2006): The Interpretation of Advertisements. Advertising & Society Review E-ISSN 1154-7311. The Advertising Educational Foundation. Text is available on line: http://muse.jhu.edu/journals/asr/v007/7.3unit09.html 13 (25 pages )
Uživatelská klíčová slova: Advertising
Téma (záhlaví): Reader Advertising and Society 1 (Murad)
Zdroj hesla nebo výrazu: czenas
Dostupné

Rozpis svazků

Lokace Signatura Přírůstkové číslo Stav Kde
Murad, S. - Advertising RASa 001 13090 Dostupné
Murad, S. - Advertising RASa 002 13091 Dostupné
Murad, S. - Advertising RASa 003 13092 Dostupné
Murad, S. - Advertising RASa 004 13093 Dostupné
Murad, S. - Advertising RASa 005 13094 Dostupné
Murad, S. - Advertising RASa 006 13095 Dostupné
Murad, S. - Advertising RASa 007 13096 Dostupné
Murad, S. - Advertising RASa 008 13097 Dostupné
Murad, S. - Advertising RASa 009 13098 Dostupné
Murad, S. - Advertising RASa 010 13099 Dostupné
Murad, S. - Advertising RASa 011 13100 Dostupné
Murad, S. - Advertising RASa 012 13101 Dostupné
Murad, S. - Advertising RASa 013 13102 Dostupné
Murad, S. - Advertising RASa 014 13103 Dostupné
Murad, S. - Advertising RASa 015 13104 Dostupné
Murad, S. - Advertising RASa 016 13105 Dostupné
Murad, S. - Advertising RASa 017 13106 Dostupné
Murad, S. - Advertising RASa 018 13107 Dostupné
Murad, S. - Advertising RASa 019 13108 Dostupné
Murad, S. - Advertising RASa 020 13109 Dostupné
Murad, S. - Advertising RASa 021 13236 Dostupné
Murad, S. - Advertising RASa 022 13237 Dostupné
Murad, S. - Advertising RASa 023 13238 Dostupné
Murad, S. - Advertising RASa 024 13239 Dostupné
Murad, S. - Advertising RASa 025 13240 Dostupné
Murad, S. - Advertising RASa 026 13241 Dostupné
Murad, S. - Advertising RASa 027 13242 Dostupné
Murad, S. - Advertising RASa 028 13243 Dostupné
Murad, S. - Advertising RASa 029 13244 Dostupné
Murad, S. - Advertising RASa 030 13245 Dostupné
Murad, S. - Advertising RASa 031 13246 Dostupné
Murad, S. - Advertising RASa 032 13247 Dostupné
Murad, S. - Advertising RASa 033 13248 Dostupné
Murad, S. - Advertising RASa 034 13249 Dostupné
Murad, S. - Advertising RASa 035 13250 Dostupné
Murad, S. - Advertising RASa 037 13433 Dostupné
Murad, S. - Advertising RASa 038 13434 Dostupné
Murad, S. - Advertising RASa 039 13435 Dostupné
Murad, S. - Advertising RASa 041 13715 Dostupné
Murad, S. - Advertising RASa 042 13716 Dostupné
Murad, S. - Advertising RASa 043 13717 Dostupné
Murad, S. - Advertising RASa 044 13718 Dostupné
Murad, S. - Advertising RASa 045 13719 Dostupné
Murad, S. - Advertising RASa 046 13863 Dostupné
Murad, S. - Advertising RASa 047 13864 Dostupné
Murad, S. - Advertising RASa 048 14024 Dostupné
Murad, S. - Advertising RASa 049 14139 Dostupné
Murad, S. - Advertising RASa 050 14140 Dostupné
Murad, S. - Advertising RASa 051 14141 Dostupné
Murad, S. - Advertising RASa 052 14142 Dostupné
Murad, S. - Advertising RASa 053 14149 Dostupné
Lokace Celkem Nedostupné Absenčně Prezenčně Kde
Murad, S. - Advertising 51 0 51 0

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