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| MURAD, Salim |
| Reader Advertising and Society. Part 3 / Salim Murad. -- Praha : NYU Prague, 2013. -- unpaged. -- Content: Kundera, M. 'The Tragedy of Central Europe' in: The New York Review of Books (pre-1986), Vol. 31, No. 007 (Apr. 26, 1984). ProQuest Central. (pp. 33-38) -- Berger, A, A. (2011): Chapter 1. Advertising in American Society. In: Ads, Fads, and Consumer Culture. Advertising´s Impact on American Character and Society. Fourth Edition. Rowman & Littlefield Publishers. Lanham, Maryland. (pp. 1 - 27) -- Blackshaw, T. (2005): Zygmunt Bauman, Consumerism as the Liquid Modern Way of life. Abingdon, New York, Routledge. (pp. 111-140) -- Berger, A, A. (2010): Brands and Identity: We are Our Brands. In: The objects of affection, pp. 75-114 -- Baudrillard Jean: The Formal Liturgy of the Object. In.: Baudrillard, J. (2006): The Consumer Society, Myths and Structure, London, SAGE Publication Ltd. (pp. 25 - 68) -- Cronin, A, M. (2000): Advertising and Consumer Citizenship. Gender, images and rights. Routledge. London (pp. 10 - 36) -- Betts Paul: The Twilight of the Idols: East German Memory and Material Culture. The Journal of Modern History, Vol. 72, No. 3 (Sep., 2000). (pp. 731 - 765) -- Harold Ch (2007): Anti-Logos, Sabotaging the Brand through Parody. In: Our Space: resisting the corporate control of culture. University of Minnesota Press. Minneapolis pp. 27 - 69. -- Taylor, C. R., Lee, J. Y. Not in Vogue: Portrayals of Asian Americans in Magazine Advertising' in: Journal of Public Policy & Marketing, Vol. 13, No. 2 (Fall, 1994). American Marketing Association. (pp. 239-245) -- Donovan Robert j., Leivers Susan: Using paid advertising to modify racial stereotype beliefs. Public Opinion Quartely Volume 57. No. 2 (summer 1993) pp. 205 - 218. -- Dimensions of Culture - de Mooij, M. (2010): Global Marketing and Advertising - Understanding Cultural Paradoxes, Sage, Thousand Oaks. (pp. 67-91) -- Berger, A, A. (2010): The Science of Signs. In: The objects of affection: semiotics and consumer culture. Palgrave Macmillan. New York. (pp 3 - 31) -- Goldman, R.; Papson, S. (1996): Introduction: Advertising in the Age of Accelerated Meaning. In.: Sign Wars. The Cluttered Landscape of Advertising. The Guilford Press. New York. (pp. 1 - 19) -- Aitchinson, J. (2004): Cutting edge advertising: how to create the world´s best print for brands in the 21st century, Singapore, Prentice Hall. (pp. 22 - 90) -- Occhipinti Laurie: Two Steps Back?: Anti-Feminism in Eastern Europe. Anthropology Today, Vol. 12, No. 6. (Dec., 1996), (pp. 13 - 18) -- Redmond Sean: Thin White Women in Advertising: Deathly Corporeality. Journal of Consumer Culture 2003. Sage Publications 2003. (p. 170 - 190) -- Baudrillard Jean: The Finest Consumer Object: The Body In.: Baudrillard, J. (2006): The Consumer Society, Myths and Structure, London, SAGE Publication Ltd. (pp. 129 - 150) -- Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations. In.: Belch, G.E. - Belch, M. A. (2007): Advertising and Promotion, An Integrated Marketing Communications Perspective, New York, McGraw-Hill/Irwin. (pp. 66 - 101) -- Barber, Benjamin, R.: Resisting Consumerism: Can Capitalism Cure Itself? In.: Barber, B., R. (2007): Consumed how markets corrupt children, infantilize adults, and swallow citizens whole. W W Norton. New York. (pp. 257 - 290) |
| Reader Advertising and Society 3 (Murad) |
| Advertising |
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