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New York University Prague

Zobrazeny záznamy 1-17 z celkem 17.
Decoding advertisements : ideology and meaning in advertising / Judith Williamson
Williamson, Judith, 1954-
London Marion Boyars Publishers 1978
Signatura: S 123
Klíčová slova: Advertising
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1 0
Dostupné
Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison
Aitchison, Jim, 1947-
New York Pearson Prentice Hall 2004
Signatura: M 079
Klíčová slova: Advertising
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1 0
Dostupné
Contemporary advertising / William F. Arens
Arens, William F.
Boston McGraw-Hill 2006
Signatura: M 083
Klíčová slova: Advertising
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1 0
Dostupné
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
Mooij, Marieke K. de, 1943-
Los Angeles SAGE 2010
Signatura: E 107
Klíčová slova: Advertising, Consumerism
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1 0
Dostupné

Reader Advertising and Society. Part 1 /
Salim Murad
Murad, Salim
Praha NYU Prague 2013
Signatura: RASa 001
Klíčová slova: Advertising
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51 0
Dostupné

Reader Advertising and Society. Part 2 /
Salim Murad
Murad, Salim
Praha NYU Prague 2013
Signatura: RASb 001
Klíčová slova: Advertising
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50 0
Dostupné

Reader Advertising and Society. Part 3 /
Salim Murad
Murad, Salim
Praha NYU Prague 2013
Signatura: RASc 001
Klíčová slova: Advertising
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20 0
Dostupné
Undressing the ad : reading culture in advertising / edited by Katherine Toland Frith
New York Peter Lang 1998
Signatura: M 263
Klíčová slova: Advertising
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1 0
Dostupné
Guerrilla Advertising / Gavin Lucas, Mike Dorrian
Lucas, Gavin, 1975-
Dorrian, Mike
London Laurence King Publishing 2006
Signatura: M 110
Klíčová slova: Marketing, Advertising, Advertising
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1 0
Pouze prezenčně
Unmassing America : Ethnic media and the new advertising marketplace : A report of the Aspen Institute Forum on diversity and the media / Amy Korzick Garmer
Korzick Garmer, Amy
Washington Aspen Institute 2006
Signatura: M 145
Klíčová slova: Mass Media, Ethnic Minorities, Advertising
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1 0
Dostupné
The Effects of Mass Communication / edited by Paul F. Lazarsfeld, Bernard Berelson
Glencoe Free Press 1960
Signatura: 584.K6
Klíčová slova: Mass Media, Communication, Advertising, Television
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1 0
Dostupné
Advertising and societies : global issues / Katherine Toland Frith & Barbara Mueller
Frith, Katherine Toland
Mueller, Barbara, 1958-
New York Peter Lang 2010
Signatura: M 262
Klíčová slova: Advertising, Intercultural communication
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1 0
Dostupné
No Logo : Brands, Globalization & Resistance
Jhally, Sut, 1955-
Arcata Peace Resource Project 2003
Signatura: DVD 095
Klíčová slova: Documentary, Educational, Globalization, Brands, Advertising
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1 0
Dostupné
Captains of Consciousness / Stuart Ewen
Ewen, Stuart, 1945-
New York McGraw-Hill 1976
Signatura: S 114
Klíčová slova: Advertising, Social aspects, Industry, Consumerism
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1 0
Dostupné
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Belch, George E., 1951-
Belch, Michael A.
Boston McGraw-Hill Irwin 2009
Signatura: M 164
Klíčová slova: Advertising, Sales promotion, Communication in marketing
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1 0
Dostupné

Die Geschichte der Bundesrepublik Deutschland. Band 4, Kultur /
edited by Wolfgang Benz
Frankfurt am Main Fischer Taschenbuch Verlag 1989
Signatura: GER CLA 100.9.B4 v.4
Klíčová slova: Culture, Advertising, German literature, Theater, Music, Architecture, Press, Film
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1 0
Dostupné
Základy mediální výchovy / Marek Mičienka, Jan Jirák a kol.
Mičienka, Marek
Jirák, Jan, 1958-
Praha Portál 2007
Signatura: M 208
Klíčová slova: Mass Media, Communication, Advertising, Public relations, Textbook
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1 0
Dostupné

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