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Marketing / Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Berkowitz, Eric N.
Rudelius, William
Publish info: New York : McGraw-Hill, 2006
Location mark: E 081
Keywords: Marketing
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Publish info: Boston : McGraw-Hill, 2009
Location mark: E 086
Keywords: Marketing
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Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius
Berkowitz, Eric N.
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Publish info: New York : McGraw-Hill, 1997
Location mark: E 037
Keywords: Marketing
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Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., author., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Publish info: New York: McGraw-Hill Education, 2017
Location mark: M 299
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Marketing : Fourteenth Edition
Kerin, Roger A.
Hartley, Steven William
Publish info: New York : McGraw-Hill Education, 2019
Location mark: M 314
Keywords: Marketing
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Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Publish info: New York : McGraw-Hill, 2016
Location mark: M 296
Keywords: Marketing, Education
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Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
Kotler, Philip
Armstrong, Gary
Publish info: Boston : Pearson, 2015
Location mark: M 295
Keywords: Marketing
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Publish info: Boston : McGraw-Hill, 2007
Location mark: E 082
Keywords: Marketing
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Principles of marketing : Global edition / Philip Kotler, Gary Armstrong
Kotler, Philip
Armstrong, Gary
Publish info: Upper Saddle River : Pearson, 2010
Location mark: E 102
Keywords: Marketing
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The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries
Murray, Chris, 1947-
Publish info: New York : Portfolio, 2006
Location mark: M 166
Keywords: Marketing
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Soviet Marketing : Distribution in a Controlled Economy / Marshall I. Goldman
Goldman, Marshall I.
Publish info: New York : Free Press, 1963
Location mark: CY 752.G7
Keywords: Soviet Union, Marketing
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Belch, George E., 1951-
Belch, Michael A.
Publish info: Boston : McGraw-Hill Irwin, 2009
Location mark: M 164
Keywords: Advertising, Sales promotion, Communication in marketing
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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott
Scott, David Meerman
Publish info: Hoboken : John Wiley & Sons, 2010
Location mark: M 165
Keywords: Internet marketing, Public relations
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Marketing to the social web : how digital customer communities build your business / Larry Weber
Weber, Larry
Publish info: Hoboken : John Wiley & Sons, 2009
Location mark: M 191
Keywords: Internet marketing, Online social networks
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
Mooij, Marieke K. de, 1943-
Publish info: Los Angeles : SAGE, 2010
Location mark: E 107
Keywords: Advertising, Consumerism
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Contemporary advertising / William F. Arens
Arens, William F.
Publish info: Boston : McGraw-Hill, 2006
Location mark: M 083
Keywords: Advertising
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Soviet economic controversies : the emerging marketing concept and changes in planning, 1960-1965 / Jere L. Felker
Felker, Jere L.
Publish info: Cambridge : MIT Press, 1966
Location mark: CY 784.F4
Keywords: Economic policy
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Guerrilla Advertising / Gavin Lucas, Mike Dorrian
Lucas, Gavin, 1975-
Dorrian, Mike
Publish info: London Laurence King Publishing, 2006
Location mark: M 110
Keywords: Marketing, Advertising, Advertising
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The new influencers : a marketer's guide to the new social media / Paul Gillin
Gillin, Paul
Publish info: California : Quill Driver Books, 2009
Location mark: M 193
Keywords: Marketing, Social media, Customer relations, Interactive marketing
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No Logo : no space, no choice, no jobs / Naomi Klein
Klein, Naomi, 1970-
Publish info: London Flamingo, 2000
Location mark: LN 019
Keywords: Radicalism, Social change, Conflict of generations
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