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Marketing / Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Berkowitz, Eric N.
Rudelius, William
New York McGraw-Hill 2006
Location mark: E 081
Keywords: Marketing
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Boston McGraw-Hill 2009
Location mark: E 086
Keywords: Marketing
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Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius
Berkowitz, Eric N.
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
New York McGraw-Hill 1997
Location mark: E 037
Keywords: Marketing
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Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., author., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Publish info: New York McGraw-Hill Education 2017
Location mark: M 299
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Marketing : Fourteenth Edition
Kerin, Roger A.
Hartley, Steven William
Publish info: New York McGraw-Hill Education 2019
Location mark: M 314
Keywords: Marketing
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Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Publish info: New York McGraw-Hill 2016
Location mark: M 296
Keywords: Marketing, Education
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Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
Kotler, Philip
Armstrong, Gary
Publish info: Boston Pearson 2015
Location mark: M 295
Keywords: Marketing
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Boston McGraw-Hill 2007
Location mark: E 082
Keywords: Marketing
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Principles of marketing : Global edition / Philip Kotler, Gary Armstrong
Kotler, Philip
Armstrong, Gary
Upper Saddle River Pearson 2010
Location mark: E 102
Keywords: Marketing
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The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries
Murray, Chris, 1947-
New York Portfolio 2006
Location mark: M 166
Keywords: Marketing
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Soviet Marketing : Distribution in a Controlled Economy / Marshall I. Goldman
Goldman, Marshall I.
New York Free Press 1963
Location mark: CY 752.G7
Keywords: Soviet Union, Marketing
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Belch, George E., 1951-
Belch, Michael A.
Boston McGraw-Hill Irwin 2009
Location mark: M 164
Keywords: Advertising, Sales promotion, Communication in marketing
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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott
Scott, David Meerman
Hoboken John Wiley & Sons 2010
Location mark: M 165
Keywords: Internet marketing, Public relations
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Marketing to the social web : how digital customer communities build your business / Larry Weber
Weber, Larry
Hoboken John Wiley & Sons 2009
Location mark: M 191
Keywords: Internet marketing, Online social networks
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
Mooij, Marieke K. de, 1943-
Los Angeles SAGE 2010
Location mark: E 107
Keywords: Advertising, Consumerism
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Contemporary advertising / William F. Arens
Arens, William F.
Boston McGraw-Hill 2006
Location mark: M 083
Keywords: Advertising
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Soviet economic controversies : the emerging marketing concept and changes in planning, 1960-1965 / Jere L. Felker
Felker, Jere L.
Cambridge MIT Press 1966
Location mark: CY 784.F4
Keywords: Economic policy
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Guerrilla Advertising / Gavin Lucas, Mike Dorrian
Lucas, Gavin, 1975-
Dorrian, Mike
London Laurence King Publishing 2006
Location mark: M 110
Keywords: Marketing, Advertising, Advertising
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The new influencers : a marketer's guide to the new social media / Paul Gillin
Gillin, Paul
California Quill Driver Books 2009
Location mark: M 193
Keywords: Marketing, Social media, Customer relations, Interactive marketing
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No Logo : no space, no choice, no jobs / Naomi Klein
Klein, Naomi, 1970-
London Flamingo 2000
Location mark: LN 019
Keywords: Radicalism, Social change, Conflict of generations
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