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Showing records 1-32 from total 32.
Marketing / Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Berkowitz, Eric N.
Rudelius, William
New York McGraw-Hill 2006
Signatura: E 081
Klíčová slova: Marketing
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Boston McGraw-Hill 2009
Signatura: E 086
Klíčová slova: Marketing
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1 0
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Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius
Berkowitz, Eric N.
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
New York McGraw-Hill 1997
Signatura: E 037
Klíčová slova: Marketing
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Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., author., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York McGraw-Hill Education 2017
Signatura: M 299
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Marketing : Fourteenth Edition
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York McGraw-Hill Education 2019
Signatura: M 314
Klíčová slova: Marketing
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Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York McGraw-Hill 2016
Signatura: M 296
Klíčová slova: Marketing, Education
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Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
Kotler, Philip
Armstrong, Gary
Nakladatelské údaje: Boston Pearson 2015
Signatura: M 295
Klíčová slova: Marketing
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Boston McGraw-Hill 2007
Signatura: E 082
Klíčová slova: Marketing
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3 0
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Principles of marketing : Global edition / Philip Kotler, Gary Armstrong
Kotler, Philip
Armstrong, Gary
Upper Saddle River Pearson 2010
Signatura: E 102
Klíčová slova: Marketing
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1 0
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The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries
Murray, Chris, 1947-
New York Portfolio 2006
Signatura: M 166
Klíčová slova: Marketing
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Soviet Marketing : Distribution in a Controlled Economy / Marshall I. Goldman
Goldman, Marshall I.
New York Free Press 1963
Signatura: CY 752.G7
Klíčová slova: Soviet Union, Marketing
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1 0
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Belch, George E., 1951-
Belch, Michael A.
Boston McGraw-Hill Irwin 2009
Signatura: M 164
Klíčová slova: Advertising, Sales promotion, Communication in marketing
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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott
Scott, David Meerman
Hoboken John Wiley & Sons 2010
Signatura: M 165
Klíčová slova: Internet marketing, Public relations
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Marketing to the social web : how digital customer communities build your business / Larry Weber
Weber, Larry
Hoboken John Wiley & Sons 2009
Signatura: M 191
Klíčová slova: Internet marketing, Online social networks
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
Mooij, Marieke K. de, 1943-
Los Angeles SAGE 2010
Signatura: E 107
Klíčová slova: Advertising, Consumerism
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1 0
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Contemporary advertising / William F. Arens
Arens, William F.
Boston McGraw-Hill 2006
Signatura: M 083
Klíčová slova: Advertising
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1 0
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Soviet economic controversies : the emerging marketing concept and changes in planning, 1960-1965 / Jere L. Felker
Felker, Jere L.
Cambridge MIT Press 1966
Signatura: CY 784.F4
Klíčová slova: Economic policy
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Guerrilla Advertising / Gavin Lucas, Mike Dorrian
Lucas, Gavin, 1975-
Dorrian, Mike
London Laurence King Publishing 2006
Signatura: M 110
Klíčová slova: Marketing, Advertising, Advertising
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The new influencers : a marketer's guide to the new social media / Paul Gillin
Gillin, Paul
California Quill Driver Books 2009
Signatura: M 193
Klíčová slova: Marketing, Social media, Customer relations, Interactive marketing
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How the East was won : the impact of multinational companies on Eastern Europe and the former Soviet Union / Charles Paul Lewis
Lewis, Charles Paul, 1964-
London Palgrave Macmillan 2008
Signatura: HEC 033
Klíčová slova: Post-communism, International business enterprises
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No Logo : no space, no choice, no jobs / Naomi Klein
Klein, Naomi, 1970-
London Flamingo 2000
Signatura: LN 019
Klíčová slova: Radicalism, Social change, Conflict of generations
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Reader Advertising and Society. Part 2 /
Salim Murad
Murad, Salim
Praha NYU Prague 2013
Signatura: RASb 001
Klíčová slova: Advertising
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Reader Advertising and Society. Part 3 /
Salim Murad
Murad, Salim
Praha NYU Prague 2013
Signatura: RASc 001
Klíčová slova: Advertising
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Asher's bible of executive résumés and how to write them / Donald Asher
Asher, Donald
Berkeley Ten Speed Press 1997
Signatura: WG 013
Klíčová slova: Executives Employment
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Global business today / Charles W.L. Hill
Hill, Charles W. L
Boston McGraw-Hill Irwin 2009
Signatura: E 108
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How Ireland voted 2011 ; The full story of Ireland's earthquake election / Edited by Michael Gallagher, Michael Marsh
Basingstoke Palgrave Macmillan 2011
Signatura: HECir 002
Klíčová slova: Politics and government
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1 0
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Reader Advertising and Society. Part 1 /
Salim Murad
Murad, Salim
Praha NYU Prague 2013
Signatura: RASa 001
Klíčová slova: Advertising
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51 0
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Global culture : media, arts, policy, and globalization / edited by Diana Crane, Nobuko Kawashima, and Ken'ichi Kawasaki
New York Routledge 2002
Signatura: M 130
Klíčová slova: Mass Media, Mass Media, Cultural policy
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Reader Culture and Social Media Technologies. Part II /
Jeremy Druker
Druker, Jeremy
Praha NYU Prague 2014
Signatura: RCSM 028
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27 0
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Gender, race, and class in media : a text-reader / Gail Dines, Jean M. Humez, editors
Thousand Oaks Sage Publications 2003
Signatura: M 055
Klíčová slova: Social classes, Mass Media, Popular culture, Sex in mass media
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Who owns the future? - COPY Jaron Lanier
Lanier, Jaron, 1960-
New York Simon & Schuster 2013
Signatura: M 286
Klíčová slova: Information society, Information technology, Civilization
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Who owns the future? / Jaron Lanier
Lanier, Jaron, 1960-
New York Simon & Schuster 2013
Signatura: M 264
Klíčová slova: Information society, Information technology, Civilization
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1 0
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