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Dargestellte Vermerke 1-20 von insgesamt 32
Marketing / Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Berkowitz, Eric N.
Rudelius, William
Nakladatelské údaje: New York : McGraw-Hill, 2006
Signatura: E 081
Klíčová slova: Marketing
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Nakladatelské údaje: Boston : McGraw-Hill, 2009
Signatura: E 086
Klíčová slova: Marketing
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Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius
Berkowitz, Eric N.
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Nakladatelské údaje: New York : McGraw-Hill, 1997
Signatura: E 037
Klíčová slova: Marketing
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Marketing : Fourteenth Edition
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York : McGraw-Hill Education, 2019
Signatura: M 314
Klíčová slova: Marketing
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Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
Kotler, Philip
Armstrong, Gary
Nakladatelské údaje: Boston : Pearson, 2015
Signatura: M 295
Klíčová slova: Marketing
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Nakladatelské údaje: Boston : McGraw-Hill, 2007
Signatura: E 082
Klíčová slova: Marketing
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Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York : McGraw-Hill, 2016
Signatura: M 296
Klíčová slova: Marketing, Education
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Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., author., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York: McGraw-Hill Education, 2017
Signatura: M 299
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Nur Anwesentlich
Principles of marketing : Global edition / Philip Kotler, Gary Armstrong
Kotler, Philip
Armstrong, Gary
Nakladatelské údaje: Upper Saddle River : Pearson, 2010
Signatura: E 102
Klíčová slova: Marketing
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The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries
Murray, Chris, 1947-
Nakladatelské údaje: New York : Portfolio, 2006
Signatura: M 166
Klíčová slova: Marketing
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Soviet Marketing : Distribution in a Controlled Economy / Marshall I. Goldman
Goldman, Marshall I.
Nakladatelské údaje: New York : Free Press, 1963
Signatura: CY 752.G7
Klíčová slova: Soviet Union, Marketing
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Belch, George E., 1951-
Belch, Michael A.
Nakladatelské údaje: Boston : McGraw-Hill Irwin, 2009
Signatura: M 164
Klíčová slova: Advertising, Sales promotion, Communication in marketing
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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott
Scott, David Meerman
Nakladatelské údaje: Hoboken : John Wiley & Sons, 2010
Signatura: M 165
Klíčová slova: Internet marketing, Public relations
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Marketing to the social web : how digital customer communities build your business / Larry Weber
Weber, Larry
Nakladatelské údaje: Hoboken : John Wiley & Sons, 2009
Signatura: M 191
Klíčová slova: Internet marketing, Online social networks
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
Mooij, Marieke K. de, 1943-
Nakladatelské údaje: Los Angeles : SAGE, 2010
Signatura: E 107
Klíčová slova: Advertising, Consumerism
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Contemporary advertising / William F. Arens
Arens, William F.
Nakladatelské údaje: Boston : McGraw-Hill, 2006
Signatura: M 083
Klíčová slova: Advertising
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Soviet economic controversies : the emerging marketing concept and changes in planning, 1960-1965 / Jere L. Felker
Felker, Jere L.
Nakladatelské údaje: Cambridge : MIT Press, 1966
Signatura: CY 784.F4
Klíčová slova: Economic policy
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Guerrilla Advertising / Gavin Lucas, Mike Dorrian
Lucas, Gavin, 1975-
Dorrian, Mike
Nakladatelské údaje: London Laurence King Publishing, 2006
Signatura: M 110
Klíčová slova: Marketing, Advertising, Advertising
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Nur Anwesentlich
The new influencers : a marketer's guide to the new social media / Paul Gillin
Gillin, Paul
Nakladatelské údaje: California : Quill Driver Books, 2009
Signatura: M 193
Klíčová slova: Marketing, Social media, Customer relations, Interactive marketing
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No Logo : no space, no choice, no jobs / Naomi Klein
Klein, Naomi, 1970-
Nakladatelské údaje: London Flamingo, 2000
Signatura: LN 019
Klíčová slova: Radicalism, Social change, Conflict of generations
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