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Marketing / Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Berkowitz, Eric N.
Rudelius, William
New York McGraw-Hill 2006
Sygnatura: E 081
Słowa kluczowe: Marketing
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Boston McGraw-Hill 2009
Sygnatura: E 086
Słowa kluczowe: Marketing
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Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius
Berkowitz, Eric N.
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
New York McGraw-Hill 1997
Sygnatura: E 037
Słowa kluczowe: Marketing
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Marketing : Fourteenth Edition
Kerin, Roger A.
Hartley, Steven William
Dane wydawnicze: New York McGraw-Hill Education 2019
Sygnatura: M 314
Słowa kluczowe: Marketing
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Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
Kotler, Philip
Armstrong, Gary
Dane wydawnicze: Boston Pearson 2015
Sygnatura: M 295
Słowa kluczowe: Marketing
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Boston McGraw-Hill 2007
Sygnatura: E 082
Słowa kluczowe: Marketing
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Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Dane wydawnicze: New York McGraw-Hill 2016
Sygnatura: M 296
Słowa kluczowe: Marketing, Education
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Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., author., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Dane wydawnicze: New York McGraw-Hill Education 2017
Sygnatura: M 299
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5 0
[Presence_only]
Principles of marketing : Global edition / Philip Kotler, Gary Armstrong
Kotler, Philip
Armstrong, Gary
Upper Saddle River Pearson 2010
Sygnatura: E 102
Słowa kluczowe: Marketing
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1 0
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The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries
Murray, Chris, 1947-
New York Portfolio 2006
Sygnatura: M 166
Słowa kluczowe: Marketing
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Soviet Marketing : Distribution in a Controlled Economy / Marshall I. Goldman
Goldman, Marshall I.
New York Free Press 1963
Sygnatura: CY 752.G7
Słowa kluczowe: Soviet Union, Marketing
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Belch, George E., 1951-
Belch, Michael A.
Boston McGraw-Hill Irwin 2009
Sygnatura: M 164
Słowa kluczowe: Advertising, Sales promotion, Communication in marketing
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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott
Scott, David Meerman
Hoboken John Wiley & Sons 2010
Sygnatura: M 165
Słowa kluczowe: Internet marketing, Public relations
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Marketing to the social web : how digital customer communities build your business / Larry Weber
Weber, Larry
Hoboken John Wiley & Sons 2009
Sygnatura: M 191
Słowa kluczowe: Internet marketing, Online social networks
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
Mooij, Marieke K. de, 1943-
Los Angeles SAGE 2010
Sygnatura: E 107
Słowa kluczowe: Advertising, Consumerism
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Contemporary advertising / William F. Arens
Arens, William F.
Boston McGraw-Hill 2006
Sygnatura: M 083
Słowa kluczowe: Advertising
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Soviet economic controversies : the emerging marketing concept and changes in planning, 1960-1965 / Jere L. Felker
Felker, Jere L.
Cambridge MIT Press 1966
Sygnatura: CY 784.F4
Słowa kluczowe: Economic policy
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Guerrilla Advertising / Gavin Lucas, Mike Dorrian
Lucas, Gavin, 1975-
Dorrian, Mike
London Laurence King Publishing 2006
Sygnatura: M 110
Słowa kluczowe: Marketing, Advertising, Advertising
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[Presence_only]
The new influencers : a marketer's guide to the new social media / Paul Gillin
Gillin, Paul
California Quill Driver Books 2009
Sygnatura: M 193
Słowa kluczowe: Marketing, Social media, Customer relations, Interactive marketing
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No Logo : no space, no choice, no jobs / Naomi Klein
Klein, Naomi, 1970-
London Flamingo 2000
Sygnatura: LN 019
Słowa kluczowe: Radicalism, Social change, Conflict of generations
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