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Pokazane rekordy 1-32 z całkowitych 32.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Belch, George E., 1951-
Belch, Michael A.
Nakladatelské údaje: Boston : McGraw-Hill Irwin, 2009
Signatura: M 164
Klíčová slova: Advertising, Sales promotion, Communication in marketing
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Dostępne
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott
Scott, David Meerman
Nakladatelské údaje: Hoboken : John Wiley & Sons, 2010
Signatura: M 165
Klíčová slova: Internet marketing, Public relations
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Dostępne
The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries
Murray, Chris, 1947-
Nakladatelské údaje: New York : Portfolio, 2006
Signatura: M 166
Klíčová slova: Marketing
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Dostępne
Principles of marketing : Global edition / Philip Kotler, Gary Armstrong
Kotler, Philip
Armstrong, Gary
Nakladatelské údaje: Upper Saddle River : Pearson, 2010
Signatura: E 102
Klíčová slova: Marketing
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Dostępne
How the East was won : the impact of multinational companies on Eastern Europe and the former Soviet Union / Charles Paul Lewis
Lewis, Charles Paul, 1964-
Nakladatelské údaje: London Palgrave Macmillan, 2008
Signatura: HEC 033
Klíčová slova: Post-communism, International business enterprises
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Dostępne
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
Mooij, Marieke K. de, 1943-
Nakladatelské údaje: Los Angeles : SAGE, 2010
Signatura: E 107
Klíčová slova: Advertising, Consumerism
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Dostępne
Global business today / Charles W.L. Hill
Hill, Charles W. L
Nakladatelské údaje: Boston : McGraw-Hill Irwin, 2009
Signatura: E 108
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Dostępne
Marketing to the social web : how digital customer communities build your business / Larry Weber
Weber, Larry
Nakladatelské údaje: Hoboken : John Wiley & Sons, 2009
Signatura: M 191
Klíčová slova: Internet marketing, Online social networks
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Dostępne
The new influencers : a marketer's guide to the new social media / Paul Gillin
Gillin, Paul
Nakladatelské údaje: California : Quill Driver Books, 2009
Signatura: M 193
Klíčová slova: Marketing, Social media, Customer relations, Interactive marketing
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Dostępne
Asher's bible of executive résumés and how to write them / Donald Asher
Asher, Donald
Nakladatelské údaje: Berkeley : Ten Speed Press, 1997
Signatura: WG 013
Klíčová slova: Executives Employment
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Dostępne
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Nakladatelské údaje: Boston : McGraw-Hill, 2007
Signatura: E 082
Klíčová slova: Marketing
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Dostępne
Marketing / Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Berkowitz, Eric N.
Rudelius, William
Nakladatelské údaje: New York : McGraw-Hill, 2006
Signatura: E 081
Klíčová slova: Marketing
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Dostępne
Who owns the future? / Jaron Lanier
Lanier, Jaron, 1960-
Nakladatelské údaje: New York : Simon & Schuster, 2013
Signatura: M 264
Klíčová slova: Information society, Information technology, Civilization
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Dostępne

Reader Advertising and Society. Part 1 /
Salim Murad
Murad, Salim
Nakladatelské údaje: Praha : NYU Prague, 2013
Signatura: RASa 001
Klíčová slova: Advertising
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Dostępne

Reader Advertising and Society. Part 2 /
Salim Murad
Murad, Salim
Nakladatelské údaje: Praha : NYU Prague, 2013
Signatura: RASb 001
Klíčová slova: Advertising
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Dostępne

Reader Advertising and Society. Part 3 /
Salim Murad
Murad, Salim
Nakladatelské údaje: Praha : NYU Prague, 2013
Signatura: RASc 001
Klíčová slova: Advertising
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Dostępne
How Ireland voted 2011 ; The full story of Ireland's earthquake election / Edited by Michael Gallagher, Michael Marsh
Nakladatelské údaje: Basingstoke : Palgrave Macmillan, 2011
Signatura: HECir 002
Klíčová slova: Politics and government
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Dostępne

Reader Culture and Social Media Technologies. Part II /
Jeremy Druker
Druker, Jeremy
Nakladatelské údaje: Praha : NYU Prague, 2014
Signatura: RCSM 028
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Dostępne
Who owns the future? - COPY Jaron Lanier
Lanier, Jaron, 1960-
Nakladatelské údaje: New York : Simon & Schuster, 2013
Signatura: M 286
Klíčová slova: Information society, Information technology, Civilization
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Dostępne
Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
Kotler, Philip
Armstrong, Gary
Nakladatelské údaje: Boston : Pearson, 2015
Signatura: M 295
Klíčová slova: Marketing
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Dostępne
Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York : McGraw-Hill, 2016
Signatura: M 296
Klíčová slova: Marketing, Education
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Dostępne
Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., author., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York: McGraw-Hill Education, 2017
Signatura: M 299
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Tylko prezencyjnie
Marketing : Fourteenth Edition
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York : McGraw-Hill Education, 2019
Signatura: M 314
Klíčová slova: Marketing
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Dostępne
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Nakladatelské údaje: Boston : McGraw-Hill, 2009
Signatura: E 086
Klíčová slova: Marketing
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Dostępne
Guerrilla Advertising / Gavin Lucas, Mike Dorrian
Lucas, Gavin, 1975-
Dorrian, Mike
Nakladatelské údaje: London Laurence King Publishing, 2006
Signatura: M 110
Klíčová slova: Marketing, Advertising, Advertising
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Tylko prezencyjnie
Global culture : media, arts, policy, and globalization / edited by Diana Crane, Nobuko Kawashima, and Ken'ichi Kawasaki
Nakladatelské údaje: New York : Routledge, 2002
Signatura: M 130
Klíčová slova: Mass Media, Mass Media, Cultural policy
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Dostępne
Gender, race, and class in media : a text-reader / Gail Dines, Jean M. Humez, editors
Nakladatelské údaje: Thousand Oaks : Sage Publications, 2003
Signatura: M 055
Klíčová slova: Social classes, Mass Media, Popular culture, Sex in mass media
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Dostępne
Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius
Berkowitz, Eric N.
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Nakladatelské údaje: New York : McGraw-Hill, 1997
Signatura: E 037
Klíčová slova: Marketing
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Dostępne
Contemporary advertising / William F. Arens
Arens, William F.
Nakladatelské údaje: Boston : McGraw-Hill, 2006
Signatura: M 083
Klíčová slova: Advertising
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Dostępne
Soviet economic controversies : the emerging marketing concept and changes in planning, 1960-1965 / Jere L. Felker
Felker, Jere L.
Nakladatelské údaje: Cambridge : MIT Press, 1966
Signatura: CY 784.F4
Klíčová slova: Economic policy
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Dostępne
Soviet Marketing : Distribution in a Controlled Economy / Marshall I. Goldman
Goldman, Marshall I.
Nakladatelské údaje: New York : Free Press, 1963
Signatura: CY 752.G7
Klíčová slova: Soviet Union, Marketing
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Dostępne
No Logo : no space, no choice, no jobs / Naomi Klein
Klein, Naomi, 1970-
Nakladatelské údaje: London Flamingo, 2000
Signatura: LN 019
Klíčová slova: Radicalism, Social change, Conflict of generations
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