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Zobrazeny záznamy 1-20 z celkem 32.
Marketing : Fourteenth Edition
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York McGraw-Hill Education 2019
Signatura: M 314
Klíčová slova: Marketing
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2 0
Dostupné
Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., author., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York McGraw-Hill Education 2017
Signatura: M 299
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5 0
Pouze prezenčně
Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York McGraw-Hill 2016
Signatura: M 296
Klíčová slova: Marketing, Education
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1 0
Dostupné
Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
Kotler, Philip
Armstrong, Gary
Nakladatelské údaje: Boston Pearson 2015
Signatura: M 295
Klíčová slova: Marketing
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1 0
Dostupné

Reader Culture and Social Media Technologies. Part II /
Jeremy Druker
Druker, Jeremy
Praha NYU Prague 2014
Signatura: RCSM 028
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27 0
Dostupné
Who owns the future? / Jaron Lanier
Lanier, Jaron, 1960-
New York Simon & Schuster 2013
Signatura: M 264
Klíčová slova: Information society, Information technology, Civilization
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1 0
Dostupné

Reader Advertising and Society. Part 1 /
Salim Murad
Murad, Salim
Praha NYU Prague 2013
Signatura: RASa 001
Klíčová slova: Advertising
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51 0
Dostupné

Reader Advertising and Society. Part 2 /
Salim Murad
Murad, Salim
Praha NYU Prague 2013
Signatura: RASb 001
Klíčová slova: Advertising
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50 0
Dostupné

Reader Advertising and Society. Part 3 /
Salim Murad
Murad, Salim
Praha NYU Prague 2013
Signatura: RASc 001
Klíčová slova: Advertising
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20 0
Dostupné
Who owns the future? - COPY Jaron Lanier
Lanier, Jaron, 1960-
New York Simon & Schuster 2013
Signatura: M 286
Klíčová slova: Information society, Information technology, Civilization
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5 0
Dostupné
How Ireland voted 2011 ; The full story of Ireland's earthquake election / Edited by Michael Gallagher, Michael Marsh
Basingstoke Palgrave Macmillan 2011
Signatura: HECir 002
Klíčová slova: Politics and government
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1 0
Dostupné
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott
Scott, David Meerman
Hoboken John Wiley & Sons 2010
Signatura: M 165
Klíčová slova: Internet marketing, Public relations
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1 0
Dostupné
Principles of marketing : Global edition / Philip Kotler, Gary Armstrong
Kotler, Philip
Armstrong, Gary
Upper Saddle River Pearson 2010
Signatura: E 102
Klíčová slova: Marketing
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1 0
Dostupné
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
Mooij, Marieke K. de, 1943-
Los Angeles SAGE 2010
Signatura: E 107
Klíčová slova: Advertising, Consumerism
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1 0
Dostupné
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Boston McGraw-Hill 2009
Signatura: E 086
Klíčová slova: Marketing
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Dostupné
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Belch, George E., 1951-
Belch, Michael A.
Boston McGraw-Hill Irwin 2009
Signatura: M 164
Klíčová slova: Advertising, Sales promotion, Communication in marketing
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1 0
Dostupné
Global business today / Charles W.L. Hill
Hill, Charles W. L
Boston McGraw-Hill Irwin 2009
Signatura: E 108
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1 0
Dostupné
Marketing to the social web : how digital customer communities build your business / Larry Weber
Weber, Larry
Hoboken John Wiley & Sons 2009
Signatura: M 191
Klíčová slova: Internet marketing, Online social networks
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3 0
Dostupné
The new influencers : a marketer's guide to the new social media / Paul Gillin
Gillin, Paul
California Quill Driver Books 2009
Signatura: M 193
Klíčová slova: Marketing, Social media, Customer relations, Interactive marketing
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3 0
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How the East was won : the impact of multinational companies on Eastern Europe and the former Soviet Union / Charles Paul Lewis
Lewis, Charles Paul, 1964-
London Palgrave Macmillan 2008
Signatura: HEC 033
Klíčová slova: Post-communism, International business enterprises
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1 0
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