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Showing records 1-20 from total 32.
Work type Location mark Author Title Part Year Items count
KN
E 081
Kerin, Roger A.
Marketing / Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius
2006
1
KN
E 086
Kerin, Roger A.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius
2009
1
KN
E 037
Berkowitz, Eric N.
Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius
1997
2
KN
M 314
Kerin, Roger A.
Marketing : Fourteenth Edition
2019
2
KN
M 295
Kotler, Philip
Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
2015
1
KN
E 082
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius
2007
3
KN
M 296
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., Steven William Hartley
2016
1
KN
M 299
Kerin, Roger A.
Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., author., Steven William Hartley
2017
5
KN
E 102
Kotler, Philip
Principles of marketing : Global edition / Philip Kotler, Gary Armstrong
2010
1
KN
M 166
Murray, Chris, 1947-
The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries
2006
1
KN
CY 752.G7
Goldman, Marshall I.
Soviet Marketing : Distribution in a Controlled Economy / Marshall I. Goldman
1963
1
KN
M 164
Belch, George E., 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
2009
1
KN
M 165
Scott, David Meerman
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott
2010
1
KN
M 191
Weber, Larry
Marketing to the social web : how digital customer communities build your business / Larry Weber
2009
3
KN
E 107
Mooij, Marieke K. de, 1943-
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
2010
1
KN
M 083
Arens, William F.
Contemporary advertising / William F. Arens
2006
1
KN
CY 784.F4
Felker, Jere L.
Soviet economic controversies : the emerging marketing concept and changes in planning, 1960-1965 / Jere L. Felker
1966
1
KN
M 110
Lucas, Gavin, 1975-
Guerrilla Advertising / Gavin Lucas, Mike Dorrian
2006
1
KN
M 193
Gillin, Paul
The new influencers : a marketer's guide to the new social media / Paul Gillin
2009
3
KN
HEC 033
Lewis, Charles Paul, 1964-
How the East was won : the impact of multinational companies on Eastern Europe and the former Soviet Union / Charles Paul Lewis
2008
1

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