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Zobrazeny záznamy 1-20 z celkem 32.
Marketing / Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Berkowitz, Eric N.
Rudelius, William
New York McGraw-Hill 2006
Signatura: E 081
Klíčová slova: Marketing
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1 0
Dostupné
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Boston McGraw-Hill 2009
Signatura: E 086
Klíčová slova: Marketing
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1 0
Dostupné
Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius
Berkowitz, Eric N.
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
New York McGraw-Hill 1997
Signatura: E 037
Klíčová slova: Marketing
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2 0
Dostupné
Marketing : Fourteenth Edition
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York McGraw-Hill Education 2019
Signatura: M 314
Klíčová slova: Marketing
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2 0
Dostupné
Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
Kotler, Philip
Armstrong, Gary
Nakladatelské údaje: Boston Pearson 2015
Signatura: M 295
Klíčová slova: Marketing
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1 0
Dostupné
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius
Kerin, Roger A.
Hartley, Steven William
Rudelius, William
Boston McGraw-Hill 2007
Signatura: E 082
Klíčová slova: Marketing
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3 0
Dostupné
Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York McGraw-Hill 2016
Signatura: M 296
Klíčová slova: Marketing, Education
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1 0
Dostupné
Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver., author., Steven William Hartley
Kerin, Roger A.
Hartley, Steven William
Nakladatelské údaje: New York McGraw-Hill Education 2017
Signatura: M 299
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5 0
Pouze prezenčně
Principles of marketing : Global edition / Philip Kotler, Gary Armstrong
Kotler, Philip
Armstrong, Gary
Upper Saddle River Pearson 2010
Signatura: E 102
Klíčová slova: Marketing
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1 0
Dostupné
The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries
Murray, Chris, 1947-
New York Portfolio 2006
Signatura: M 166
Klíčová slova: Marketing
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1 0
Dostupné
Soviet Marketing : Distribution in a Controlled Economy / Marshall I. Goldman
Goldman, Marshall I.
New York Free Press 1963
Signatura: CY 752.G7
Klíčová slova: Soviet Union, Marketing
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1 0
Dostupné
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Belch, George E., 1951-
Belch, Michael A.
Boston McGraw-Hill Irwin 2009
Signatura: M 164
Klíčová slova: Advertising, Sales promotion, Communication in marketing
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1 0
Dostupné
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott
Scott, David Meerman
Hoboken John Wiley & Sons 2010
Signatura: M 165
Klíčová slova: Internet marketing, Public relations
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1 0
Dostupné
Marketing to the social web : how digital customer communities build your business / Larry Weber
Weber, Larry
Hoboken John Wiley & Sons 2009
Signatura: M 191
Klíčová slova: Internet marketing, Online social networks
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3 0
Dostupné
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
Mooij, Marieke K. de, 1943-
Los Angeles SAGE 2010
Signatura: E 107
Klíčová slova: Advertising, Consumerism
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1 0
Dostupné
Contemporary advertising / William F. Arens
Arens, William F.
Boston McGraw-Hill 2006
Signatura: M 083
Klíčová slova: Advertising
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1 0
Dostupné
Soviet economic controversies : the emerging marketing concept and changes in planning, 1960-1965 / Jere L. Felker
Felker, Jere L.
Cambridge MIT Press 1966
Signatura: CY 784.F4
Klíčová slova: Economic policy
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1 0
Dostupné
Guerrilla Advertising / Gavin Lucas, Mike Dorrian
Lucas, Gavin, 1975-
Dorrian, Mike
London Laurence King Publishing 2006
Signatura: M 110
Klíčová slova: Marketing, Advertising, Advertising
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1 0
Pouze prezenčně
The new influencers : a marketer's guide to the new social media / Paul Gillin
Gillin, Paul
California Quill Driver Books 2009
Signatura: M 193
Klíčová slova: Marketing, Social media, Customer relations, Interactive marketing
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3 0
Dostupné
How the East was won : the impact of multinational companies on Eastern Europe and the former Soviet Union / Charles Paul Lewis
Lewis, Charles Paul, 1964-
London Palgrave Macmillan 2008
Signatura: HEC 033
Klíčová slova: Post-communism, International business enterprises
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1 0
Dostupné

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